Luxe Living Brand Identity
A complete brand identity overhaul for a premium interior design firm expanding into the European market.
What we were solving
Luxe Living Interiors had outgrown their original branding. As they expanded from a local interior design studio into a premium European brand, their visual identity no longer reflected the sophistication and scale of their work. They needed a cohesive brand system that could work across digital platforms, print collateral, and physical signage while maintaining a luxury feel.
How we delivered
We conducted an in-depth brand discovery workshop to understand their vision, target audience, and competitive landscape. From there, we developed a refined brand strategy centered on understated elegance. The new identity features a custom wordmark with geometric precision, a muted jewel-tone palette, and a comprehensive brand guideline system covering typography, iconography, photography direction, and tone of voice.
Results that speak
Brand recognition increased by 340% in the first quarter after launch
Social media engagement grew by 180% with the new visual direction
Successfully onboarded 12 new high-value clients within 3 months
Achieved consistent brand presentation across 4 European markets
“SolutionPerk transformed our brand from a local studio into a name that commands respect across Europe. The attention to detail was extraordinary.”
Sarah Mitchell
CEO, Luxe Living Interiors
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