Nova Fashion eCommerce
End-to-end eCommerce development for a fashion brand, resulting in a 280% increase in online revenue within the first month.
What we were solving
Nova Fashion House was operating with an outdated Shopify template that suffered from slow load times, poor mobile experience, and a checkout process with a 78% abandonment rate. Their growing catalog of 500+ products needed better organization, filtering, and visual presentation. They also needed multi-currency support for their international customer base.
How we delivered
We built a custom eCommerce experience from the ground up with performance as a core priority. The new platform features a visually immersive product browsing experience with quick-view modals, size guides, and a streamlined three-step checkout. We implemented advanced filtering, wishlist functionality, and a personalized recommendation engine. The site supports four currencies with real-time conversion and offers region-specific shipping calculators.
Results that speak
Online revenue increased by 280% in the first month post-launch
Cart abandonment rate dropped from 78% to 23%
Mobile conversion rate improved by 195%
Page load time reduced from 6.2s to 1.4s (LCP)
“Our online store went from an afterthought to our primary revenue channel. The results speak for themselves.”
Amira Hassan
Founder, Nova Fashion House
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